At American Fire Brigade, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit americanfirebrigade.com or make purchases from our store.

What Information Do We Collect?

Personal Information You Provide to Us:

We collect personal information that you voluntarily provide when you interact with our services. This includes, but is not limited to:

  • Names

  • Email addresses

  • Mailing addresses

  • Contact preferences

  • Billing addresses

  • Debit/credit card numbers

  • Usernames

  • Passwords

Payment Data:

When you make a purchase, we collect payment data necessary to process your payment (e.g., credit card details). All payment data is securely processed and stored by Shopify Payments, PayPal, and other third-party payment processors. These providers handle your payment information according to their own privacy policies, and you can review them here:

Sensitive Information:

We do not process sensitive personal information (e.g., health data, biometric data).

Accuracy of Information:

You are required to provide accurate, complete, and current personal information. Please notify us immediately if any of your information changes.

2. How Do We Process Your Information?

We process your information to provide, improve, and administer our services, and to communicate with you. Specifically, we use your personal data for:

  • Facilitating account creation and authentication.

  • Managing user accounts.

  • Processing orders and payments.

  • Sending you marketing communications (with your consent).

  • Preventing fraud and ensuring security.

  • Complying with applicable laws.

3. What Legal Bases Do We Rely On to Process Your Information?

If you are located in the EU, UK, or Canada, we are required to explain the legal grounds for processing your personal data.

We rely on the following bases to process your data:

  • Consent: We process your data with your consent, such as when you opt-in for marketing communications.

  • Contractual Necessity: We process your information to fulfill our contractual obligations (e.g., processing orders).

  • Legal Obligations: We may process your information to comply with laws (e.g., tax laws, fraud prevention).

  • Legitimate Interests: We may process data based on our legitimate business interests, such as improving our services and maintaining security.

4. When and With Whom Do We Share Your Personal Information?

We may share your information with the following parties:

  • Service Providers: We work with trusted third-party vendors (e.g., payment processors, shipping partners) to fulfill orders and provide services. These third parties are obligated to keep your information confidential.

  • Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

  • Legal Compliance: We may share your information if required to comply with laws, regulations, or legal processes (e.g., court orders, subpoenas).

5. Do We Use Cookies and Other Tracking Technologies?

Yes, we use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and provide personalized content.

  • Cookies: Small files stored on your device that help us remember your preferences and improve your shopping experience.

  • Opting Out: You can manage your cookie preferences through your browser settings. However, disabling cookies may impact your experience on our site.

For more information on how we use cookies, refer to our Cookie Policy.

6. How Long Do We Keep Your Information?

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law (e.g., for tax or accounting purposes).

  • Inactive Accounts: If you no longer have an active account with us, we may retain your data for fraud prevention or compliance with legal obligations.

7. How Do We Keep Your Information Safe?

We implement industry-standard security measures to protect your personal data from unauthorized access, alteration, or disclosure. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Do We Collect Information from Minors?

Our website is not intended for use by individuals under the age of 13. We do not knowingly collect data from children. If we discover that we have collected personal data from a child under 13, we will take steps to delete it immediately.

9. What Are Your Privacy Rights?

Depending on your location, you may have the following rights regarding your personal information:

  • Access: You can request a copy of the personal data we hold about you.

  • Correction: You can request that we correct any inaccuracies in your personal information.

  • Deletion: You can request that we delete your personal data (subject to certain legal exceptions).

  • Opt-Out: You can opt-out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

If you are located in the EEA or UK, you also have the right to file a complaint with a supervisory authority.

For more information, or to exercise your rights, please contact us at support@americanfirebrigade.com.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the "Last Updated" date at the top of this policy will be revised accordingly.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

American Fire Brigade
Email: support@americanfirebrigade.com