Our Story
Back in 2019, I found myself at home recovering from a work injury that seemed like it might lead to permanent disability — and possibly the end of my firefighting career. As I sat there, looking at the ceiling and hearing my kids playing in the other room, I grabbed my phone and started editing fire videos. Soon, I found myself making memes, something I knew little about, but it felt like a creative escape. I had no experience with social media or e-commerce, but I realized I needed a backup plan in case my firefighting days came to an end.
Luckily, I was able to return to my job, and I’m still on the frontlines today. Fast forward to today, after nearly 20,000 orders and countless hours of self-teaching, I’ve built a thriving apparel brand. Thanks to the support of our amazing customers, we've been able to give back over $40,000 in donations to causes close to our hearts — and we’re just getting started.
Our growth is a direct reflection of the loyalty of our community, and I couldn’t be more grateful. We’re excited to continue growing, supporting each other, and giving back.
Respectfully,
John “El Jefe” Gary
CEO/Creator
American Fire Brigade